Founded in 1985 in Milan, Paolo Pecora Milano is a menswear company. Subsequently, the line was launched fragrances and Kidswear. “When I think about the style of our brand, I see a combination of Italian tailoring culture revised in a way contemporary that reflects my taste”, explains Paolo Pecora, designer and founder of the brand of the same name. Since its foundation, the company has remained faithful to its mission: an idea of accessible and relaxed luxury, built through a timeless wardrobe between formal and casual. The company is known for its expertise in interpreting the male wardrobe in a contemporary way. In the collections, the language of the “classics” is made more modern with a minimal design for day as well as night outfits and garments that can be easily combined with each other, destined to last over time.
Born with the aim of promoting the process of renewal in tailoring and excellence in knitwear thanks to a vast tactile know-how – “everything starts from the thread” is the family motto -, Paolo Pecora Milano offers an elegance hybrid, devoid of exhibitionism. Timeless, transgenerational and inclusive pieces that step beyond the boundaries of men’s wardrobes to enter women’s wardrobes. In 2015 Paolo Pecora Milano launched his line of perfumes and home fragrances, the first step to propose a lifestyle by PPM.
A collection of six fragrances, inspired by Milan – the birth city of the founder – called with the names of six streets linked to as many sensations and / or important memories of the designer: Nirone, Bigli, Fiori Chiari, Magenta, Senato e Solferino.
During 2015, the brand launches also Paolo Pecora Milano Kids. Since 2018 Carolina Pecora, daughter of Paolo, is the creative direction of Carolina Pecora of this collection. There are many points in common between the men’s and children’s collections by Paolo Pecora Milano, among which the care in the workmanship and the research in style and materials. In the same year the new management structure was completed with the appointment of Filippo Pecora, Carolina’s brother, a Creative Director of Paolo Pecora Milano. Nowadays Gilmar Group produces the menswear, Follie’s Group the children wear while the fragrance line is managed internally.